By Rick Webb
This e-book is for younger startups and marketers within the advertisements, advertising, and electronic prone area. it really is an A-to-Z advisor for younger advertisements agencies, jam-packed with recommendation that levels from getting investment to easy methods to price the corporate and promote it to tips to lease your first worker.
Read Online or Download Agency: Starting a Creative Firm in the Age of Digital Marketing PDF
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Additional info for Agency: Starting a Creative Firm in the Age of Digital Marketing
Sample text
He had it in his head that he really wanted to do something with puppets. We would endlessly pitch different ideas to different clients involving puppets. Did TBG sign a few forms giving “our ideas” to a few different potential clients through the years? Yes. Did some of them include puppets? Yes. Would a client really go sue us if we used puppets one day? Hardly. Would they sue us if we used puppets for a IDEAS 41 direct competitor, in the exact same type of campaign that we pitched them, with a positioning similar to theirs?
Too many roles—copywriters, art directors, researchers—or not enough specialization. Various shops and famous ad men took different approaches and made different stands. Just like today. 2 In 1967, American psychologist J. P. Guilford created the structure of intellect model, which attempted to outline the various facets of intellect and human intelligence. He proposed three broad areas of human intelligence: operations, content, and product. Within the operations component, he categorized creativity, under the rubric “divergent production,” as the ability to generate multiple solutions to a problem.
Is it the idea? Or the execution. Witness the following quotes: There’s just a tremendous amount of craftsmanship in between a great idea and a great product. —Steve Jobs But the truth is, it’s not the idea, it’s never the idea, it’s always what you do with it. —Neil Gaiman A really great talent finds its happiness in execution. —Johann Wolfgang von Goethe Genius is one percent inspiration, ninety-nine percent perspiration. —Thomas Edison Originality is nothing but judicious imitation. —Voltaire Good artists borrow.